It’s tough to make a movie for everyone. Even those four quadrant films don’t really appeal to every demographic. The same goes for promotional material, but, in the case of Best/Worst Movies Promos of the Week, selling power must always beat out my own personal preferences.
Speaking of which, despite my disdain for the Alvin and the Chipmunks series, clearly the Fox formula works, so there’s no use in changing a good thing, even if the actual content is pure garbage. Clearly the studio has the same thought in mind, as Chipwrecked’s new trailer is packed with goofy faces courtesy of Jason Lee, cheesy dialogue and pop tune singing Chipmunks. Similarly, as someone with no taste for karate combat, even though the trailer hints at some heart, Shaolin looks as though it won’t do it for me.
As for material more my speed, Shark Night 3D gets credit for delivering a short and sweet clip with a killer conclusion. Tower Heist also makes an impact with its very first trailer. Sure, some of the jokes fall flat, but in general the piece looks like a fun version of Oceans 11, but with some less experienced and tactless thieves. The Justin Timberlake starrer In Time also dropped a new trailer, which successfully lays out the details of the film’s intriguing premise and features tons of ticking clocks and pretty 25-year-olds.
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